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Linktree’s new Instagram Auto-Reply feature is here to revolutionize the way you interact with your audience on socials – and give you some time back in the process.
Linktree’s new Instagram Auto-Reply feature is here to revolutionize the way you interact with your audience on socials – and give you some time back in the process.
Linktree’s new Auto-Reply feature is here, and it’s going to help you harness the potential of your social media audience to drive more sales, answer more queries and build trust with your audience.
It’s essentially a 24/7 growth tool that means you can focus your efforts where they have the most impact without compromising the customer experience. Let’s get to know Linktree’s new IG DM feature and all it could help you achieve for your business.
Have you seen Instagram comments sections flooded with a single word – maybe it’s ‘SHOP’, ‘INTERESTED’, or another hot-button keyword? Well, what you’re witnessing is Instagram Auto-Reply in action.
Broadly speaking, social media automation is the process of automating social media-based tasks, from posting to managing comments to answering direct messages (DMs).
In 2025, automation is a non-negotiable practice for brands. It frees up valuable hours to focus on being creative and producing authentic content, and it streamlines the process of engaging with your audience.
So, why is automation a non-negotiable for brands? Automated DMs make selling easier than ever:
Ready to automate your DM experience on Instagram? It’s time to get acquainted with Linktree’s Auto-Reply feature.
Linktree’s Auto-Reply feature works by triggering an automated direct message to users who comment on a specific keyword on one, multiple, or any of your posts. Select a keyword, then build a custom flow complete with a message and link of your choosing that will be instantly fed to commenters.
DM automation is a game-changer if you’re chasing smoother workflows, more engagement, and easier lead capture and conversion. Here’s what you stand to gain.
Shopping on social media is the new normal, but it’s not without its limitations. For instance, it’s hard to truly get a read on a product from the limited info conveyed in IG’s shopping tiles, and by finishing your sales pipeline within a third-party app, you’re halting the flow of traffic to your website. These are just a few reasons why comment to DM automation is so effective.
Instead of (or as well as) building out a shop within the app, you can trigger an automatic message with a product link and any additional info you’d like to be sent to potential customers as soon as they express interest by commenting.
Then, all they have to do is click the link and they’ll be sent to your site – or really, anywhere you’d like – to purchase. It’s a much more streamlined process and leaves little room for confusion or attrition.
Better yet, with Linktree Shops you can curate the products you love and turn your social posts into shoppable content—right on your Linktree. With curated Collections, you can easily convert in fewer clicks and earn more from each sale with Linktree’s industry-leading commission rates too.
In 2025, your social media presence has boundless potential to capture new leads, keep prospects warm, and convert customers – but are you really tapping into it? There’s more to organic social media than just creating good content. You need to leverage the response to that content – the followers gained and the trust built – to feed your sales pipeline and ultimately drive action.
With Linktree’s Auto-Reply feature, you can do just this. The biggest drawcard of comment to DM automation is that it’s low effort and high reward. Commenting a keyword on a post doesn’t take much time, nor does it demand strong brand loyalty, but the result – for example, making a sale or driving a newsletter sign-up – is tenfold.
Communication is key, as the saying goes, and this has never been truer than when it comes to social media customer service. These days, we expect timely and thorough responses to our queries and hold brands to account when they’re slow to reply.
By not giving your social media customer service the attention it deserves, you’re doing your brand a disservice and whittling away at any trust you’ve managed to build with your customers.
When you use Linktree’s Auto-Reply tool to automate speedy, relevant replies, you’re developing a strong rapport with your audience – even if they don’t convert then and there. They might sit on the message for a while as they move through the decision-making process, or they might re-engage with you in a different way down the track.
The key is that you’ve capitalized on the opportunity to prove your responsiveness and showcase your benefits as a brand.
Instagram DM automation is about freeing up valuable team hours to focus on other tasks that demand more strategy or creativity. When you set up a flow using Linktree’s Auto-Reply tool, you’re removing an otherwise manual task from someone’s remit and giving them that time back to contribute to your operations more meaningfully.
It’s not going to eradicate hands-on social media customer service entirely, but it’ll take a huge chunk of the work away, and could even cause an uptick in sales or conversions in the process.
Still trying to wrap your head around how Instagram DM automation actually works? Let’s put it into practice from the customer’s perspective, step by step:
With Linktree’s Auto-Reply feature on board, practically any business can shine a little brighter on Instagram, regardless of offering or niche. The possibilities are endless:
Lots of social media users, from big businesses down to small creators, are already reaping the rewards of Linktree’s Auto-Reply feature. If you’re ready to save time, connect with your audience, and grow your business, automating your customer service offers a straightforward path.
To start using Linktree’s Auto-Reply feature for social media sales success, visit your Linktree dashboard and click the ‘Auto Replies’ tab.
Click ‘New automation’, follow the prompts, and you’ll be well on your way to setting up your first Instagram Auto Replies campaign and leveraging all the good stuff that comes along with it.
Creators and brands: ready to build stronger relationships with your audience on social media? It’s time to design a branded link in bio landing page with Linktree.
Linktree’s user-friendly link in bio landing page builder helps you share everything you create, curate and sell in one simple link. Customize your Linktree to match your brand and manage your content with our quick, easy editor.
Plus, you can use your custom Linktree URL across all your social channels — from TikTok to Instagram and beyond — for a cohesive brand experience across all touchpoints.
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